Originally posted on Shanken News Daily.
Wine cocktail brand Myx Fusions is launching its top-selling expressions in new 750-ml. bottles. Starting this month, Myx’s Original Moscato, Peach Moscato and Classico Sangria will begin rolling out in the 750-ml. format throughout Florida, Georgia, Michigan, Missouri, Illinois, California, New York, Texas, Maryland and Arkansas, with nationwide availability expected by March 2017. The new size joins the brand’s existing four-packs of 187-ml. bottles (around $10 each) and 375-ml. bottles. Co-owned by entertainer Nicki Minaj, the Myx Fusions range was up 33% to 200,000 nine-liter cases in the U.S. last year, according to Impact Databank, earning “Hot Prospect” accolades.
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